How does Michigan Humane handle visitor data and advertising tracking?

Our platform records only the information necessary to fulfill clinical veterinary appointments, shelter adoption intake, and mandatory web operations. We do not operate customer accounts, do not store passwords, and do not process credit cards or online payment transactions:

• Inquiry Form Entries: Full name, telephone number, email address, postal street address or city, species/visit kind, appointment notes, clinical package specification (spec), and affirmative consent timestamp.
• Automated Telemetry: Visitor IP address, browser user-agent header, referring URL, time of initial form rendering (tm token), and submission dispatch timestamp.
• Support Chat Logs: Conversation text submitted through the on-site clinic chat tool, coupled with an ephemeral session token stored in local browser storage.
• Cookie & Consent Choices: Binary acceptance or denial of analytical cookies stored under the key site_consent_v2.
• Campaign Click Parameters: Tracking parameters (gclid, msclkid, fbclid) present in referring query strings.

Every piece of data collected is tied directly to a practical administrative need:

1. To evaluate companion adoption applications for cat adoption ($115 fee per animal) and coordinate physical shelter introductions.
2. To schedule 55-minute clinical wellness visits, pediatric vaccine series, and surgical spay/neuter operations.
3. To review animal health histories and apply accurate package tier pricing (Kitten I, Kitten II, Puppy I, Adult Cat).
4. To detect malicious form automation and defend against spam submissions using invisible verification honeypots.
5. To calculate marketing efficiency across Google Ads and Microsoft Advertising campaigns.

Under applicable privacy statutes, Michigan Humane processes each category of personal information under defined legal bases:

We enforce strict Google Consent Mode v2 standards across the entire domain. Before a visitor interacts with our consent banner, the following four signals are programmatically initialized in a denied state:

• ad_storage: Initial state denied
• ad_user_data: Initial state denied
• ad_personalization: Initial state denied
• analytics_storage: Initial state denied

If a visitor clicks “Accept Storage”, these parameters update to granted. If a visitor selects “Decline” or clears preferences, all four signals instantly revert to denied. No marketing cookie or storage beacon is deployed while signals remain denied.

Yes. Michigan Humane honors the Global Privacy Control (GPC) signal transmitted via browser headers (Sec-GPC). When a visitor arrives with Global Privacy Control enabled, our scripts recognize the signal as an affirmative, universal opt-out of advertising tracking, suppressing analytical storage without prompting.

We do not retain information indefinitely. Retention windows reflect exact administrative timetables:

• Inquiry Form Records & Notification Emails: Stored for exactly 18 months to support follow-up scheduling, adoption history, and the 1-year clinical discount window.
• Support Chat Logs: Stored for exactly 6 months from the date of final transmission.
• Server Access & Security Logs: Stored for exactly 90 days before automated deletion.
• Consent Preference Records: Stored in local browser storage for exactly 6 months.
• DSAR Requests: Formally logged and answered within 5 days of receipt.

All transmissions across michiganshumane.com are secured using Transport Layer Security (TLS 1.3). Server endpoints enforce restricted file permissions, isolated MySQL access credentials, automated intrusion filtering, and strict denial of public directory execution.

Residents of California and other states with comprehensive privacy legislation enjoy specific statutory protections under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• The right to know what personal categories are collected and disclosed.
• The right to request deletion of non-essential records.
• The right to correct inaccurate personal contact entries.
• The right to opt out of the sale or sharing of personal data (Michigan Humane does not sell personal records).
• The right to non-discrimination for exercising privacy prerogatives.

For individuals accessing our website from Europe under the General Data Protection Regulation (GDPR), Michigan Humane honors all statutory data subject rights:

• Right of Access: Request a copy of personal information held in our records.
• Right to Rectification: Rectify erroneous medical or contact details.
• Right to Erasure: Request permanent removal (“right to be forgotten”).
• Right to Restriction: Restrict processing under contested circumstances.
• Right to Data Portability: Obtain an electronic export of submitted intake data.
• Right to Object: Object to processing based on legitimate organizational interests.
• Right to Withdraw Consent: Revoke consent choices at any time via cookie preference controls.

No. Our website, companion adoption programs, and clinical appointments are intended exclusively for individuals aged 18 and older. We do not knowingly solicit or collect data from children under 16 years of age.

United States residents may submit formal complaints to their state Attorney General (including the Michigan Department of Attorney General) or the California Privacy Protection Agency (CPPA) for California residents. European visitors hold the right to lodge complaints with their regional supervisory authority.

To request access, correction, or deletion of your records, write to [email protected] or submit our direct request form below. All data access and erasure inquiries receive a formal reply within 5 days.

Any substantive updates to our tracking policies or data practices are published directly on this page alongside a revised effective date. Significant changes impacting clinical data rights will be accompanied by an updated notice in the site header.

For direct communication with our privacy officer:

• Controller: Michiganshumane, trading at michiganshumane.com
• Physical Address: 30300 Telegraph Rd, Bingham Farms, Michigan 48025, Bingham Farms, Michigan, United States
• Telephone: 866-648-6263
• Electronic Mail: [email protected]

This policy is governed under the laws of Michigan, United States, with disputes subject to resolution in the competent courts of Bingham Farms.