How do tracking cookies and storage operate?

These cookie disclosures and tracking policies took effect on 2026-11-10 and apply to every visitor accessing michiganshumane.com from that date forward.

The operator and data controller for this digital estate is Michiganshumane, trading online at michiganshumane.com with physical facility headquarters located at 30300 Telegraph Rd, Bingham Farms, Michigan 48025, Bingham Farms, Michigan, United States. Whenever we deploy modifications to clinic diagnostic tools, marketing tags, or consent storage scripts, this document is updated on disk with the verified calendar date. We retain consent state logs for 6 months.

Michigan Humane classifies browser storage elements into three distinct operational groups: strictly necessary keys, analytics measurement tokens, and advertising conversion tags.

• Strictly Necessary Storage: Essential keys required for basic website operation, session integrity, clinic support chat state, and recording your consent preference. These keys do not track personal health records or create behavioural profiles. They run automatically on every session.
• Analytics Storage: First-party and aggregated performance metrics that evaluate which clinical package descriptions visitors read, page latency on mobile connections, and navigational flow toward the clinical appointment form.
• Advertising & Measurement Tags: Campaign conversion scripts tied to Google Ads, Microsoft Advertising, and Meta Ads. These tags correlate incoming paid traffic with appointment inquiry submissions, ensuring our non-profit animal shelter targets outreach efficiently without broadcasting commercial animal sales.

Michigan Humane currently runs paid acquisition campaigns to bring pet owners and prospective adopters to our facility. Traffic arriving on this website actively processes identifiers from Google Ads, Microsoft Advertising, and Meta Ads.

When a user clicks one of our verified search or social placements, the destination URL receives specific tracking parameters:

• gclid: The Google click identifier attached by Google Ads to attribute clinical inquiries and cat adoption inquiries back to search campaigns.
• msclkid: The Microsoft click identifier generated by Microsoft Advertising to attribute veterinary appointment inquiries from Bing and partner networks.
• fbclid: The Meta click identifier appended by Meta Ads when prospective owners click shelter adoption posts from Facebook or Instagram.

In strict compliance with animal welfare advertising policies enforced by Google Ads, Microsoft Advertising, and Meta Ads, our campaigns never advertise commercial puppy mills, bred animal commerce, or pet shipping. All animal rehoming is non-profit adoption conducted directly at our physical clinic at 30300 Telegraph Rd in Bingham Farms.

Michigan Humane has implemented Consent Mode v2 across all digital touchpoints. Before you interact with our consent banner, all four critical advertising and analytics signals default to a hard denied state.

Specifically, our configuration governs the following four parameters:

• ad_storage: Denied by default. Prevents advertising cookies from storing marketing tracking tokens until explicit consent is given.
• ad_user_data: Denied by default. Restricts the transmission of user identifiers to advertising platforms for conversion attribution.
• ad_personalization: Denied by default. Halts personalized retargeting and audience profile construction.
• analytics_storage: Denied by default. Restricts statistical analytics scripts from reading or writing persistent device cookies.

When you click “Accept Storage” in our banner, Consent Mode updates these four signals to granted. If you decline or revoke consent, every parameter immediately reverts to denied, preventing further tracking on this website.

Consent on michiganshumane.com is completely voluntary. When you first arrive, a banner presents clear options: “Accept Storage” to permit analytics and conversion tags, or “Decline” to deny non-essential storage.

Your selection is recorded in local browser storage under the key site_consent_v2 for a duration of exactly 6 months. We do not use deceptive cookie walls or countdown timers.

To modify or withdraw your consent at any time, click the “Cookie Preferences” trigger in our footer navigation or use the button below. Your stored preferences will be cleared immediately and the banner will reopen.

If you decline optional storage, all core clinical inquiry functions remain entirely operational. You can read kitten and puppy veterinary packages, review spay/neuter surgery deposit schedules, submit an adoption inquiry via rigaebf.php, and chat with clinic triage staff without restriction.

Declining simply ensures that Google Ads, Microsoft Advertising, and Meta Ads do not set conversion cookies or link your session to ad campaign profiles. Global Privacy Control (the Sec-GPC HTTP header) is recognized as a valid opt-out signal by default, suppressing advertising tags automatically.

Each advertising platform maintains independent privacy practices, storage policies, and user opt-out controls. We encourage you to review their official disclosures:

• Microsoft Advertising: Microsoft Ireland Operations Ltd handles advertising telemetry under the official Microsoft Privacy Statement accessible at privacy.microsoft.com.
• Google Ads & Analytics: Google LLC processes advertising data and measurement tags under policies documented at policies.google.com.
• Meta Ads: Meta Platforms Ireland Ltd administers ad delivery and conversion measurement under guidelines published at facebook.com/privacy/policy.

Michigan Humane makes no claim that any advertising network or tech platform has certified, reviewed, or endorsed our clinical operations.

If you have inquiries regarding a specific tracking cookie, data retention timeline, or consent record, contact our clinical compliance coordinator: